beauty and the beast

    Beauty and the Beast
Media institutions
was produced by Walt Disney Pictures and Mandeville Films who since 1975 have done The Robert Macneil Report (A news programme).

Media audiences
Global audience, in all cinemas.target a range of audiences, including families, young adults and girls.

Media Technology

uses of gratification- fantasy film, people want to escape

Marketing Campaigns
synergy- beauty and the beast merchandise  in disney stores.
premieres- all over the world
tv and internet trailers\
print ads
word of mouth
Olay is giving away an "enchanted holiday" to New York, and supporting the competition with digital, press and in-store display.
Persil is selling 1.9 million promotional packs that include a £5 Disney store voucher, supported by out of home, digital, social, mobile and point of sale campaigns.