audiences and institutions

Marketing

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cross media marketing

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Big six (distribution companies)

Issues of BIG 6

1. BIG MONEY BUT DONT THE PRODUCER OF THE FILM DOESNT OWN THE FILM FOR 10 YEARS- AFTER 10 YEARS LITTLE MONEY MADE BECAUSE ITS OLD (unless its a classic film like star wars which is still making money after 30 years)
2. THEY MAKE IT GLOBAL 
3. OWN RIGHTS TO THE MOVIES (if the producer wanted to bring out a no2 of a film, walt disney have to approve)

• 20TH CENTURY FOX
• WALT DISNEY PICTURES
• UNIVERSAL
• WARNER BROTHERS
• PARAMOUNT
• COLUMBIA

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Small distribution companies (e.g. in the uk)

No issues of small distribution)

1. SMALL BUDGETS 
2. INDEPENDENT PRODUCER (DO NOT OWN FOR 10 YEARS, MAKE MONEY SOONER)
3. ONLY SUITABLE FOR UK AUDIENCE SO BIG SIX WILL NOT TOUCH IT AS DOESNT APPEAL FOR GLOBAL AUDIENCES

production-makes the film

distribution-markets it

SYNERGY- (promotion) products to advertise the movie indirectly - harry potter world buy a wand (wand isn't the movie its a product)

Media convergence- the coming together of technology so you can access everything on one device-e.g.you don't need a tv to watch netflix, you can watch it on your phone